Entries by Alexandra Sergeant

CX 101: How Your Customers Feel About Packaging

No matter what sort of product business you are running, packaging  will play a big part in how people perceive you. If you’re shooting for the luxury market, customers will probably except something luxe or unique, or perhaps something minimalist and chic? Alternatively, a dash of humoUr or eco-friendly packaging may be more appropriate for […]

How To Develop Your Very First Content Strategy

Are you perhaps struggling to get a move on with your marketing strategy? Stalling can be a business killer — you have to learn how to overcome procrastination and work around it. When it comes to content marketing, procrastination is no good. In order to drive SEO results and meet business deliverables, you need to […]