100 Resources To Help You Conquer Shopify

Just dipping a toe into the crystal-clear waters of Shopify? It’s exciting, but also intimidating, to consider all the possibilities that lie ahead of you.

Well, we want to help you master the basics and give you a glimpse of some of the more advanced aspects of the Shopify platform. That’s why we’ve put together this convenient assembly of relevant resources, segmented by topic for ease of use.

From podcasts and blogs to social media accounts, you’re sure to find something that will make your journey towards Shopify success a little bit smoother.

There’s inevitably some overlap, but that’s alright; we wouldn’t expect you to get through 100, and since some of these resources are themselves resource collections, you’re ultimately looking at a lot more than that!

Business

10 Mistakes to Avoid on Your Shopify Website

Rather than waiting to make mistakes, read about some of the common ones on Shopify and avoid them entirely.

The 2018 Step-By-Step Guide to Starting an Ecommerce Store

A good primer for the beginning of your Shopify journey. Before you set anything up, read through these tips.

How to Sell on Shopify: A Definitive Beginner’s Guide

A simple but well-structured and formatted piece on Shopify basics, with convenient screenshots.

How to Grow Your Shopify Store: 9 Tips for Ecommerce Success

Now you’re going, it’s time to start growing. Try considering how these tips apply to your situation.

7 Things to Do Before You Start a Shopify Store

No matter what your store is going to be, there are steps you can take to prepare and make it easier to launch.

How to Create a Profitable Shopify Store from Scratch

A clear and comprehensive tutorial to follow when you’re ready to create your Shopify store.

Shopify Pricing: 2018’s Ultimate Guide

Getting the right sales plan is essential, and this guide makes your choices extremely clear.

Sales Tax Guide for Shopify

Ecommerce taxation can be confusing, particularly in the US. Get up to speed on the basics with this short guide.

Profitable Product Research Guide

Not sure how to price your products? This helpful video tutorial can give you some pointers.

The Best Shopify Apps for 2018

New to Shopify apps? This video goes through some the most useful ones available right now.

23 Shopify Apps To Try in 2018

Nicely formatted with bullet points, this guide cleanly illustrates the value of the listed apps.

12 Tips for Maximizing Your Ecommerce Customer Service

You can stand out from the pack with your approach to service. These tips clearly explain how.

Customer Service Tips: How to Deal With Angry Customers

You can’t please everyone, so you need to know how to keep your cool. Here’s a great guide.

7 Ways to Provide Exceptional Customer Service for Ecommerce

This infographic is a great reference point, and will always remind you of why service matters.

Introduction to Analytics for Ecommerce Websites

This piece covers the essentials of analytics, explaining why you need them and what you need to know.

Introduction to Google Analytics for Ecommerce

Powerful and free, Google Analytics is an essential tool. This comprehensive guide will get you started.

Design

101 Shopify Stores for Inspiration

Browsing this huge list of great Shopify stores will certainly help you figure out the style you’re looking for.

55+ Stunning Shopify Websites

Even more superb Shopify sites that will help you get your creative juices flowing.

20 of the Biggest Brands on Shopify

Shopify can scale massively, and you can learn a lot from the huge brands who use it.

A — Z List of Shopify Stores 2017

Just some alphabetical fun! Not the greatest sites, but worth a look to see how varied Shopify stores can be.

12 Celebrities With Great Shopify Stores

Like them or hate them, these people (or their teams, at least) know how to sell. Learn what you can!

8 Great Small Business Shopify Stories

Every Shopify store has a story with fresh lessons to impart. Read some of them here.

How a Shopify Site Generated $139,033 in 21 Days With Facebook + Adwords

Can most sites grow this quickly? No, of course not; but it’s interesting to see what’s possible when the stars align.

6 Tips for Your Shopify Landing Page

If your landing pages aren’t polished, they’ll lose you sales. Here are some things to think about.

7 Design Tactics for Your Shopify Store

This detailed article explains why presentation is key to making sales, and gives you tactics to deploy.

5 Design Mistakes that Can Kill Sales

Not getting the sales you expected? You might have made one of these deadly mistakes.

8 Best Shopify Themes (and How to Choose One)

Your store’s theme will have a big effect on its success. Here are some great themes and tips for picking one.

Highest Converting Shopify Themes of 2017

Want to know which themes have been performing well? Here’s a good roundup of 2017’s biggest hits.

The 7 Commandments of Ecommerce Typography

How much does font matter? More than you might think. This outstanding piece will tell you what to consider.

Great Google Fonts to Use on Your Shopify Theme

Google fonts are free and convenient, and they look great. Here are some that work well for Shopify.

Ecommerce Font Pairings that Look Good Together

Some font combinations work better than others. Here are some great duos you can rely on to perform.

Content

The Complete Guide to Writing Product Copy That Sells Itself

As entertaining as it is comprehensive, this guide will truly sell you on the importance of product copy.

Ecommerce Copywriting: How to Conduct Copy Research to Boost Sales

You can’t write great copy if you don’t understand your audience. Learn how to do that with this handy article.

75 Resources for Writing Incredible Copy that Converts

If you’re all about perfecting your copy, here you go. The courses alone would keep you occupied for decades!

11 Pleasing Examples of Ecommerce Product Copy

Get an idea of how your copy is progressing by comparing it to the tremendous work displayed on this page.

7 Tips to Boost Your Site’s Conversion Rate Using Images

The images you use will affect the success of your store. Follow these tips to make them as strong as possible.

Your DIY Product Photography Resource Guide

You may want or need to produce your own product photos. Here is an informative guide about that option.

How to Master Product Photography on a Tight Budget

Need good photos but don’t have a sizeable budget? You can achieve good quality at low cost using these tips.

The Complete Guide to A/B Testing

Covering a broad range of elements, this guide is the perfect introduction to the world of A/B testing.

Running A/B Tests with Optimizely

Optimizely is a testing platform that works well with Shopify. Learn how to use it with this tutorial.

A/B Testing During Black Friday

A good read, this details how to test busy shopping periods and brings up the essential factor of sample sizes.

Marketing

The Ecommerce SEO 101 Series

Get simple answers to some essential SEO questions from this set of short video guides.

The Expert Guide to Shopify SEO

This piece covers a lot of bases. You’ll want to commit some time to going through it.

Shopify SEO Guide – Reload SEO

Clear and simple with good illustrations, this guide delves into some of the most vital technical elements of SEO.

The Basics of Search Engine Optimization for Your Shopify Store

Directly from Shopify, here’s what you need to know about getting traffic from search engines.

10 Crucial SEO Tips for Ecommerce Entrepreneurs

Get your head firmly in the SEO game with this list of straightforward—but crucial—tips.

Shopify SEO: How to Optimize Your Store for Success

Addressing matters including speed and user experience, this piece is easy to read and digest.

50 Actionable Ways to Build Links to Your Ecommerce Store

If you want to attract traffic, you’ll need links, and there’s no better piece for getting started than this one.

14 Technical SEO Problems That Can Be Damaging Your Site Now

SEO efforts can be defeated by really basic errors. Get to know these common problems so you can avoid them.

How I Drive Free Organic Traffic to My Online Shopify Stores

Organic traffic takes time to build, but it really pays off. This video helps you to get more of your products ranking.

7 Strategies for Improving AdWords Ecommerce Performance

Used well, AdWords can be an effective sales tool. Try these strategies for improving performance.

8 Google AdWords Hacks That’ll Double Your Conversion Rate

This weighty article goes into a lot of detail about methods for optimizing AdWords. Take advantage!

Are You Making These 8 AdWords Ecommerce Mistakes?

If you mishandle AdWords, it won’t just fail; it’ll drain resources. Avoid that scenario with these checks.

Shopify Facebook Advertising Guide

Facebook advertising is powerful and versatile. This huge guide shares not only setup info but also expert tips.

Complete Guide to Twitter Advertising

A valuable and technical intro to Twitter advertising. Find out what you need to do to be successful with it.

Facebook Ads Tutorial

Need more assistance? This nearly hour-long tutorial should help you get your Facebook advertising going.

How I Find Influencers That Make Me 12k a Week

Influencers exert a lot of power online. See how you can go about finding the right ones for you.

Ecommerce Email Marketing Guide

Try this guide for a much greater understanding of how to use email marketing for your Shopify store.

13 Amazing Abandoned Cart Emails

Following up abandoned carts is an easy way to pick up more sales. View some great approaches here.

31 Ecommerce Email Marketing Tips

If you’re looking for more ways to fine-tune your email campaigns, try these useful (and specific) tips.

Experts

Shopify Entrepreneurs

If you own a Shopify store, you can access this group and pick the brains of experienced entrepreneurs.

Shopify Strategy

With over 40,000 members, you’re very likely to find someone in this group with some actionable advice.

Shopify Brand Academy

Run by The Social Sales Girls, you can request an invite to this group and get some help growing your business.

A Better Lemonade Stand

The main group of A Better Lemonade Stand, a popular website and “online ecommerce incubator”.

Digital Marketing Questions

Got a digital marketing question? Ask this public group and you might just get the answer you’re looking for.

Shopify Ecommerce Group

This group is ideal for anyone setting up a Shopify business and having some teething problems.

Selling on Shopify

Read success stories, learn the mistakes to avoid, and share your store with this public community.

Shopify Newbies

Totally new to Shopify and incredibly confused (even with all these resources!)? This is the group for you.

Shopify FREEsources

A group for all those who love free things; in this case, Shopify themes, tips, apps, and more besides.

Video Marketing Group

Video is a huge seller, and this group knows it. Head in for some assistance and start using video properly.

Richard Lazazzera

A former Shopify employee, Lazazzera frequently shares useful ecommerce guides, articles and comments.

Matthew Howells-Barby

HubSpot’s Director of Acquisition, Howells-Barby has much to say on marketing and cryptocurrencies.

Rand Fishkin

Moz founder Fishkin is known for two things: his mustache, and his expertise on SEO matters.

Graham Charlton

Editor in Chief at SaleCycle, Charlton shares some good actionable conversion tips.

Glen Allsopp

If you’re interested in how the biggest companies build links, Gaps blogger Allsopp has you covered.

Pat Flynn

Founder of Smart Passive Income, Flynn shares tools, resources, podcasts, and plenty of advice.

Shopify Partners

This official Shopify Partner Program account features Shopify updates and a lot of relevant information.

Shopify Support

Got a question you need answered by an official Shopify representative? This account is a good place to go.

Tobi Lütke

As the Shopify CEO, Lütke is uniquely positioned to comment on general Shopify plans and activities.

Built With Shopify

Was it built with Shopify? If so, you might well find it here, alongside tutorials, trends, and motivational pieces.

Shopify Masters

Weekly interviews with entrepreneurs, providing stories and actionable advice to help you grow your Shopify store.

The Unofficial Shopify Podcast

This Shopify-focused podcast aims for a “no-holds-barred discussion of ecommerce growth strategy and tactics”.

Shopify in 2018: No Longer a Startup

The eCommerceFuel podcast is widely praised, and this particular episode focuses specifically on Shopify.

This Week in Startups

Featuring varied stories from assorted entrepreneurs, this podcast takes a fun look at startup culture.

Build My Online Store

Real insight from business owners sharing “successes, failures, and what happens behind the scenes”.

Small Business Big Marketing

Tim ‘Timbo’ Reid helps demystify the process of business growth with “mind-blowingly good marketing ideas” .

Ecommercepulse

Practical discussions of everything ecommerce, going through tips and tools of the trade.

Side Hustle School

Pursuing Shopify as a side gig? This motivating podcast features those who’ve done it and achieved success.

The Fizzle Show

Backing “indie business at its best”, this podcast is for you if you’re passionate about what you do.

Entrepreneurs on Fire

Can’t get enough audio advice? This popular show runs daily, focusing on entrepreneurial journeys.

Tools

Shopify Tools

With numerous utilities to help you perfect your store, and regular updates, this page deserves a bookmark.

Pixelz Solo

This removes the backgrounds of product photos, allowing for improved store aesthetics. Try the free trial.

Fiverr

Lacking the time to handle all your store-related tasks? Outsource some to Fiverr freelancers for very little money.

Google Pagespeed Insights

A website’s speed affects how users (and Google) rate it. Use this tool to assess performance.

Google Search Console

A must-use tool for any website, Search Console helps you ensure that basic technical issues don’t arise.

Ubersuggest Keyword Tool

Keyword research is huge for sales, and this tool is one of the best options for finding what people are searching for.

Screaming Frog SEO Spider

Sometimes you need an overview of a site to look for problems like broken links. SEO Spider makes it simple.

User Testing

This handy service films first-time users trying your site, revealing its biggest strengths and weaknesses.

Google Trends

Freely gather a great deal of information about worldwide trends in stories, products and services.

Social Mention

How often are particular topics being discussed on social media? You can get a good idea using this free tool.